The results indicate two important differences in the way in which Mexican-American and Anglo wives perceive ilies when the purchase of major durables is involved. In the initial phase of the analysis, three univariate F-tests compared the mean number of husband dominant, wife dominant and joint purchasing ilies. As Table II indicates, two of these differences were statistically significant (p < .05).
Hypothesis H2 try, for this reason, declined
In the beginning, the fresh new mean level of partner principal tough tool pick erican group than in the latest Anglo group, for this reason verifying H1. It, of course, implies the fresh new effect out-of better men popularity in North american country-American group if acquisition of durables are worried. Dining table II plus reveals a hateful level of North american country-American combined Jordanski Еѕenka conclusion notably smaller than that the fresh new Anglo group, thus exhibiting a lot fewer common ilies. That it verifies hypothesis H3. There is, but not, zero mathematically factor in the number of spouse dominating erican and you may Anglo communities.
In the case of the second, both levels corresponded so you can employment of minimum 20 instances an effective times, otherwise underemployed
Due to the fact that earnings and a job updates usually are associated with battle, and therefore one another can be allegedly apply to relatives decision making, three separate around three-way ANOVAs were did, one to for each of one’s around three mainly based procedures. When you are money are a great five peak ordinal level, battle and you will a job reputation had simply a few account. Tables III and IV introduce both analyses in which extreme outcomes have been receive.
Suspicions that the subcultural differences in family purchasing behavior observed in the initial analysis were simply a statistical artifact attributabLe to employment status and/or disparate income levels, were not borne out by this additional analysis. The results of the three separate three-way ANOVAs were entirely consistent with the initial findings. Just as before, the main effect or race was statistically lp < .05)>
The fresh conclusions regarding the analysis revealed two significant differences in the new method in which Mexican-American and you can Anglo wives understand family members decision-making opportunities when the acquisition of big durables are worried.
Earliest, new findings obviously mean a stronger trend out-of spouse prominence within the Mexican-Western parents than in Anglo group. Such findings as well as suggest that Mexican-Western household participate in less shared ilies, no less than whenever big durables are worried. In both cases, such mix cultural distinctions seem to be genuine and never merely the product away from disparate income levels otherwise variations in a position condition. It has to be also listed the level of spouse dominant erican and you will Anglo home try most reduced. Not simply performs this identify why H2 wasn’t confirmed, but it also implies that wife dominant behavior into biggest durables basically rare in cultures. The top difference between the two countries is the fact way more Anglo wives have reached equivalence into the decision making, not that they have supplanted the husbands since the number 1 choice maker.
This new results apparently suggest several probably rewarding ramifications getting advertisers. Regardless if all of our results demonstrate that Latina husbands be dominant when you look at the decision making than just Anglo husbands, marketers is to avoid believing regarding stereotype of one’s autocratic Hispanic husband. For Anglo and you may Mexican-Western families, combined decision-making is actually new dominant form. However, a focus into the content hence anxieties items that become more essential to 1 mate compared to almost every other you will differ to own ads lined up at the other cultural communities. Such, advertisements centering on Hispanics you will put properties and that guys battle as important throughout the headline otherwise prior to regarding the backup than just selected rated highly by the people. Instance actions could help build advertising targeted to Hispanics far more culturally associated, and therefore more effective.